Reimagining science communication for a brighter future
Our mission is to ensure science is not hidden behind closed doors but rather communicated to the media and public. We not only undertake research on how to boost the readability and readership of what scientists write, but challenge the status quo on how science is communicated.
Octopus Estate
Developed by MOD. Inspired by our research on octopus.
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Who Would Win in a Fight Between an Octopus and a Seabird? Two Marine Biologists Place their Bets
See our article in The Conversation
Bored Reading Science? Let’s Change how Scientists Write
Read our paper here. See our article in The Conversation
Select Publications
2021: Better Writing in Scientific Publications Builds Reader Confidence and Understanding
2020: The growth of acronyms in the scientific literature
2019: How can we boost the impact of publications? Try better writing
2018: How to Write a First Class Paper
2017: Publishing with Objective Charisma: Breaking Science’s Paradox