Optimism strikes a chord with the public

Our research published this week in BioScience outlines a series of steps to incorporate optimism in environmental conservation and how we can inspire action in a doom and gloom world. To bring you these steps, we took a deep dive into the literature from psychology, business, politics and communications, to understand how positive and negative thinking influence human performance and perception.


We learnt more about the power of optimism when our sister article in The Conversation hit an emotional chord. What do you think? Can optimism help when the world is falling apart?




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